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19.6.2011 AdWords-Urteil: Habush v. Cannon
Ein weiteres AdWords-Urteil aus den USA. Die Klage einer Kanzlei gegen einen Konkurrenten, der den Kanzleinamen als Keyword gebucht hatte, war dabei nicht auf das Markenrecht gestützt, sondern auf eine Verletzung des privacy rights nach dem Recht von Wisconsin.

995.50 Right of privacy. (1) The right of privacy is recognized in this state. One whose privacy is unreasonably invaded is entitled to the following relief:

...

(2) In this section, "invasion of privacy" means any of the following:

...

(b) The use, for advertising purposes or for purposes of trade, of the name, portrait or picture of any living person, without having first obtained the written consent of the person or, if the person is a minor, of his or her parent or guardian.

...

Das Gericht, das sich nicht die Mühe gemacht hat, die umfangreiche Rechtsprechung in den USA auszuwerten und vielfach einfach nur Behauptungen in den Raum stellt (siehe die Kritik von Goldman) verneint im Ergebnis eine Rechtsverletzung des Werbekunden von Google. Die wesentliche Begründung:

"...Internet users, and consumers in general, have learned to be skeptical about the first impression they may receive from a web page or commercial advertisement. The result of an Internet search is a list of link offerings from a variety of sources and vendors. As with other situations in life, people are capable of scanning, comparing, and contrasting the list presented. For any option that appears interesting, the user can go directly to the linked site or keep the main list and open the linked site in a new tab or new browser window.

The plaintiffs have presented no evidence to show that any particular person ever became confused by the Cannon & Dunphy, S.C. sponsored link. If a user earnestly looking for Robert L. Habush or Daniel A. Rottier ends up clicking on the link to the Cannon & Dunphy, S.C. website, that person will recognize the anomaly and return to view the remaining search results to find Mr. Habush or Mr. Rottier. The confusion, if any, is brief.

Furthermore, neither the sponsored link nor the linked Cannon & Dunphy, S.C. website carries the names of either plaintiff within their texts. As discussed earlier, the ―Habush‖ or ―Rottier‖ names do appear near the sponsored link; however, there is nothing on the link indicating endorsement of the defendants by the plaintiffs in any way...."

Habush v. Cannon, 09-CV-18149 (Wis. Cir. Ct. June 8, 2011).


   

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